Press Release
Fairfield, California. March 14, 2007.

Soy Labs Introduces FlexCore Pain-Relieving Cream

Attacks joint and muscle pain at its source – inflammation

Soy Labs, LLC introduces FlexCore™ pain-relieving cream, a scientifically formulated product that soothes the distress of arthritis, joint pain, backaches, muscle strains, and sprains. FlexCore contains a proprietary blend of cetylated fatty acids (CFA), Boswellia extract, menthol, and a micronized soy complex. These effective ingredients are blended in a non-greasy cream that is quickly absorbed into the skin and smells minty, not medicinal. FlexCore™ is especially valuable to those who cannot take non-steroidal anti-inflammatory drugs (NSAIDS) or prefer to avoid their potentially serious side effects.

Supported by medical research on CFA, including two studies published in the renowned Journal of Rheumatology, FlexCore cream reduces pain by quickly reversing the inflammatory response cycle. It also lubricates cell membranes to cushion bones and joints, improving both flexibility and mobility. Research conducted on the product’s patent-pending CFA complex demonstrates that it is highly effective and exceptionally safe at high doses with no reported negative side effects. Easily absorbed through the skin, it is dispersed widely throughout the body to provide fast-acting relief. Importantly, research has shown these benefits to be cumulative, so continued use will further enhance these results over time.

FlexCore cream also contains Boswellia extract, an Ayurvedic herb used in India for more than 3,000 years; Ayurveda is the ancient Hindu practice of herbal medicine. Boswellia is known to be a non-steroidal agent that helps reduce joint pain and stiffness, and improve joint flexibility. Menthol, a compound made from peppermint oil, gives FlexCore its cooling quality and is known for its pain-reducing, antibacterial, and antiviral properties.

A micronized soy complex rounds out the product to increase FlexCore cream’s ability to absorb quickly and improve the skin’s look and feel. Packed with essential vitamins, lipids, and antioxidants, it can be especially beneficial on the skin around tight, sore joints like elbows, fingers, and knees.

FlexCore offers a safe and effective alternative to NSAIDS, which are often used to treat inflammation. A large class of drugs that include aspirin, ibuprofen (e.g., Advil, Motrin), naproxen, (e.g., Aleve, Naprosyn) and COX-2 inhibitors (e.g., Celebrex, Bextra), NSAIDS can
cause stomach upset and/or ulcers, dizziness, and intestinal bleeding. Those who have diabetes, heart disease, high blood pressure, or thyroid problems are generally warned not to use NSAIDS as are those who have had gastric bypass (weight loss) surgery or consume more than three alcoholic drinks a day.

“Inflammation of joints and muscles is one of the most prevalent causes of pain and can severely impact quality of life,” stated Soy Labs President Ryan Schmidt. “It can occur due to dietary conditions, age, stress, or strain from physical work or athletic activity. Most over-the-counter pain creams only offer fleeting relief by masking the pain with a temporary hot or cold sensation rather than addressing the root cause. Over-the-counter and prescription NSAIDS can help with inflammation, but are also fraught with dangerous side effects. FlexCore cream attacks inflammation and joint mobility directly, providing both immediate relief and long-term pain reduction.”

FlexCore pain-relieving cream retails for $19.99 per jar. It is available at www.soylabs.com or by calling toll-free at 877.500.8746.

About Soy Labs, LLC

Soy Labs develops and markets research-based soy products and ingredients that optimize health and quality of life, including CardioTrim®, the company’s flagship product line. It is a pioneer in the research and development of AlbumaSoy™, a proprietary soy albumin extract that is a primary component of CardioTrim, as well as Lunasin-XP™, a powerful cholesterol-lowering soy peptide. Soy Labs is affiliated with 1Soy™, a nonprofit soy farmer cooperative based in Missouri and is the recipient of three grants from the U.S. Department of Agriculture. The company actively supports both the American Heart Association and the American Diabetes Association. For more information about the Soy Labs family of products and its research, visit the web site at  www.soylabs.com.